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Open Today! 8:00 AM - 6:00 PM
Open Today! 8:00 AM - 6:00 PM
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3941 Mike Smith Dr, Paducah, KY 42001
Sales/Service/Parts: (270) 408-6453 Toll Free: (800)444-8609

Drive the 2021 Toyota Prius Prime in Paducah, near Murray, KY

Our Toyota Dealer Near Murray, KY, Has The 2021 Prius Prime

Push-Button Start
Intelligent Parking Assist
Intelligent Clearance Sonar
Quad-LED Projector Headlights

Toyota's High-Tech Plug-In Hybrid Car is Here

Drivers searching for a new car that goes the distance with excellent fuel efficiency should turn their attention to the 2021 Toyota Prius Prime. This latest edition to the Prius family of hybrids is Toyota's most advanced hybrid car yet, thanks to its plug-in capabilities that let you drive up to an EPA-estimated 25 miles on electric power alone!

How would you like to complete your commute with the EV Mode Range and bypass the gas pump altogether? This Prius family member can plug in to save you fuel; it also returns stellar city and highway mpg when using its onboard gas-electric hybrid powertrain. Experience the efficiency and tech of the next-generation Prius lineup with a pure EV driving mode and range; get into a new Prius Prime today!

Looking beyond its highly advanced and efficient plug-in hybrid powertrain, the 2021 Prius Prime comes equipped with a whole host of other high-tech features that you may not find on its nearest competition, including pricier options.

With standard Toyota Safety Sense™ features that help you travel more safely, a large touchscreen audio interface and an available integrated navigation system, this Toyota is primed to elevate every drive!

Coad Toyota Paducah is the Murray, KY, area's local source for advanced new Toyota vehicles like the 2021 Prius Prime. After you've learned more about the Prius Prime lineup here on our website, contact or visit our dealership.





Stay Alert & Connected

The 2021 Toyota Prius Prime plug-in hybrid offers available:




Blind Spot Monitor with Rear Cross-Traffic Alert


Color Head-Up Display (HUD)


Qi-Compatible Wireless Smartphone Charging






Explore 2021 Prius Prime Trim Levels at Coad Toyota Paducah

Discover your ideal plug-in hybrid car among the three well-appointed trim levels of the 2021 Prius Prime: the LE, XLE and Limited. Each edition of this fuel-sipping ride boasts the Toyota Safety Sense™ P (TSS-P) suite that includes Dynamic Radar Cruise Control and Lane Departure Alert with Steering Assist, plus a Pre-Collision System with Pedestrian Detection. The XLE and Limited models upgrade the center touchscreen to a larger, 11.6-inch multimedia display, with SofTex®-trimmed heated front seats and wireless smartphone charging also included.

Advanced technologies like the Intelligent Clearance Sonar with Intelligent Parking Assist are found on the range-topping 2021 Prius Prime Limited and make maneuvering this hybrid in tight spaces feel even more effortless. If you're conducting your new car search in the Paducah, KY, area, then you can stop by Coad Toyota Paducah and let our sales team tell you more about innovative features available on this plug-in hybrid. For instance, there's a Remote A/C System that lets you adjust cabin temperature before you even arrive at your car!

Our Toyota dealership near Murray, KY, is a dedicated source for the 2021 Prius Prime and all other new Toyota automobiles. We're also home to a Toyota service center for future routine maintenance. When you select a brand-new 2021 Prius Prime, it comes with a ToyotaCare no-cost maintenance plan, plus Toyota's enhanced hybrid battery warranty that now stands at ten years or 150,000 miles of coverage.


Available Trims:


  • LE

    2021 Prius Prime LE

    Starting MSRP*: $28,220*

    • Engine: 1.8-Liter 4-cylinder Aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i), EV/ECO/POWER Modes
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 96 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm) Hybrid system net power: 121 hp (90kW)
    • Fuel Economy: 55/53/54 EPA-estimated mileage estimates (hybrid mode mpg city/highway/combined) 2021 Prius Prime EPA-estimated 55 city/53 hwy/54 combined mpg. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see www.fueleconomy.gov
    • View Inventory
    • View Key Features
    • 2021 Toyota Prius Prime LE

      • Interior Features: Smart-flow climate control system with pollen filtration; Integrated backup camera; 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and Eco Score, Eco Savings Record, Drive Monitor, Eco Wallet, Eco Diary, climate control, driver support systems, audio system content and navigation system content (if equipped); 5-passenger seating with 60/40 split fold-down rear seats with center armrest and cup holders; Full Speed Range Dynamic Radar Cruise Control (DRCC); SofTex®-trimmed tilt/telescopic steering wheel with audio, climate, Multi-Information Display (MID) and Bluetooth®105 hands-free phone controls; Digital instrumentation with speedometer, hybrid system power meter, fuel gauge, odometer, current fuel economy, shift-position indicator, EV/hybrid mode indicator, and drive mode indicator; Fabric-trimmed heated front seats with armrests and seatback pockets; 6-way adjustable driver's seat; 4-way adjustable front passenger seat; Soft-touch upper door trim with chrome accent, SofTex®-trimmed82 door armrest area with chrome interior door handles; Smart Key System on driver-side door with Push Button Start; Power windows with auto up/down; Dual sun visors with extenders and illuminated vanity mirrors; Power door locks; Rear center console with armrest, storage compartment and two rear cup/bottle holders; Cargo area lightweight tonneau cover; One front 12V auxiliary power outlet; Rear dome light; Cargo area light; Front door storage pockets with sculpted bottle holders; rear door storage bottle holders; Foot pedal parking brake; Charging cable for standard 120V outlet

      • Exterior Features: Quad-LED projector headlights with auto-off feature; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Patterned acrylic grille overlay with active grille shutter; Exclusive Prius Prime badging; Color-keyed outside door handles; Heated power outside mirrors with folding feature; 15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires; Washer-linked variable intermittent windshield wipers; Dual-wave rear glass design; Color-keyed roof-mounted shark-fin antenna; Charge port with illumination and charging indicator light
  • XLE

    2021 Prius Prime XLE

    Starting MSRP*: $30,000*

    • Engine: 1.8-Liter 4-cylinder Aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i), EV/ECO/POWER Modes
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 95 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm)
    • Fuel Economy: 55/53/54 EPA-estimated mileage estimates (hybrid mode mpg city/highway/combined) 2021 Prius Prime EPA-estimated 55 city/53 hwy/54 combined mpg. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see www.fueleconomy.gov
    • View Inventory
    • View Key Features
    • 2021 Prius Prime XLE

      • Interior Features: Smart-flow climate control system with pollen filtration; Integrated backup camera; 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and Eco Score, Eco Savings Record, Drive Monitor, Eco Wallet, Eco Diary, climate control, driver support systems, audio system content and navigation system content (if equipped); 5-passenger seating with 60/40 split fold-down rear seats with center armrest and cup holders; Full Speed Range Dynamic Radar Cruise Control (DRCC); SofTex®-trimmed82 tilt/telescopic steering wheel with audio, climate, Multi-Information Display (MID) and Bluetooth®105 hands-free phone controls; Digital instrumentation with speedometer, hybrid system power meter, fuel gauge, odometer, current fuel economy, shift-position indicator, EV/hybrid mode indicator, and drive mode indicator; SofTex®-trimmed82 heated front seats with armrests and seatback pockets; 8-way power-adjustable driver's seat with power lumbar support; 4-way adjustable front passenger seat; Soft-touch upper door trim with chrome accent, SofTex®-trimmed82 door armrest area with chrome interior door handles; Smart Key System93 on three doors with Push Button Start and remote illuminated entry; Power windows with auto up/down; Dual sun visors with extenders and illuminated vanity mirrors; Power door locks; Rear center console with armrest, storage compartment and two rear cup/bottle holders; Qi-compatible wireless smartphone charging106 with charge indicator light; Cargo area lightweight tonneau cover; One front 12V auxiliary power outlet; Rear dome light; Cargo area light; Front door storage pockets with sculpted bottle holders; rear door storage bottle holders; Foot pedal parking brake; Charging cable for standard 120V outlet
      • Exterior Features: Quad-LED projector headlights with auto on/off feature; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Patterned acrylic grille overlay with active grille shutter; Exclusive Prius Prime badging; Color-keyed outside door handles; Heated power outside mirrors with folding feature; 15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires; Washer-linked variable intermittent windshield wipers; Dual-wave rear glass design; Color-keyed roof-mounted shark-fin antenna; Charge port with illumination and charging indicator light; Smart charging cable lock
  • Limited

    2021 Prius Prime Limited

    Starting MSRP*: $34,000*

    • Engine: 1.8-Liter 4-cylinder Aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i), EV/ECO/POWER Modes
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 95 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm)
    • Fuel Economy: 55/53/54 EPA-estimated mileage estimates (hybrid mode mpg city/highway/combined) 2021 Prius Prime EPA-estimated 55 city/53 hwy/54 combined mpg. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see www.fueleconomy.gov
    • View Inventory
    • View Key Features
    • 2021 Prius Prime Limited

      • Interior Features: Smart-flow climate control system with pollen filtration; Remote A/C System; Predictive Efficient Drive; Integrated backup camera; 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and Eco Score, Eco Savings Record, Drive Monitor, Eco Wallet, Eco Diary, climate control, driver support systems, audio system content and navigation system content (if equipped); 5-passenger seating with 60/40 split fold-down rear seats with center armrest and cup holders; Full Speed Range Dynamic Radar Cruise Control (DRCC); SofTex®-trimmed82 tilt/telescopic heated steering wheel with audio, Multi-Information Display (MID) and Bluetooth®105 hands-free phone controls; Digital instrumentation with speedometer, hybrid system power meter, fuel gauge, odometer, current fuel economy, shift-position indicator, EV/hybrid mode indicator, and drive mode indicator; SofTex®-trimmed82 heated front seats with armrests and seatback pockets; 8-way power-adjustable driver's seat with power lumbar support; 4-way adjustable front passenger seat; Soft-touch upper door trim with chrome accent, SofTex®-trimmed82 door armrest area with chrome interior door handles; Smart Key System93 on three doors with Push Button Start and remote illuminated entry; Power windows with auto up/down; Dual sun visors with extenders and illuminated vanity mirrors; Power door locks; Auto-dimming rearview mirror with HomeLink®125 universal transceiver; Rear center console with armrest, storage compartment and two rear cup/bottle holders; Qi-compatible wireless smartphone charging106 with charge indicator light; Cargo area heavy sliding tonneau cover; One front 12V auxiliary power outlet; Rear dome light; Cargo area light; Front door storage pockets with sculpted bottle holders; rear door storage bottle holders; Foot pedal parking brake; Charging cable for standard 120V outlet
      • Exterior Features: Quad-LED projector headlights with auto on/off feature; LED Daytime Running Lights (DRL) with on/off feature; LED fog lights; LED taillights and stop lights; Patterned acrylic grille overlay with active grille shutter; Exclusive Prius Prime badging; Color-keyed outside door handles; Heated power outside mirrors with folding feature; 15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires; Rain-sensing variable intermittent windshield wipers; Dual-wave rear glass design; Color-keyed roof-mounted shark-fin antenna; Charge port with illumination and charging indicator light; Smart charging cable lock
*MSRP excludes the Delivery, Processing, and Handling Fee of $1045 for Cars (Yaris, Yaris iA, Yaris Liftback, 86, Corolla, Corolla iM, Corolla HB, Camry, Camry HV, Prius LB, Prius c, Prius Prime, Avalon HV), $1,245 for Small/Medium Trucks, SUVs and Van (C-HR, RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1,595 for Large SUVs (Sequoia, Land Cruiser), and $1,595 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.
Offer Expires 02-05-2050.

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